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Momentum
The start of any business requires ALL your energy.
It takes a lot of fuel to get a rocket ship off the ground.
The majority of the fuel is needed to get the rocket off the ground
I look at life as pushing a rocket ship to the sky
Here’s a quick story…
When I started my brand, I was on the edge of poverty lol
Pushing hard with videos, filming tons in Dubai, pushing copy all day long, spending money, and connecting with rich Arabs
Now the thing about taking a new business off the ground is that it sucks
It really sucks
Because it takes ALL YOUR ENERGY
And normally you’re doing boring annoying things to take the business off the ground
Now the thing that many people fuck up when they start a business, is that they choose to start multiple
Just like attempting to make 3 different rockets to fly into the sky at the same time
You want to do:
-E com
-Affiliate marketing
-Branding
A bunch of shit
That’s why you’ve never made money in your life
It is because you focus your energy on multiple ventures at the same time
You decide to split the gas that you have available between 3 rocket ships, versus focusing all the gas into ONE rocket
Back then when I lived in Dubai, broke as fuck filming content.
Even though I was EXTREMELY limited in what I could do based on my finances.
I was still able to work it out and make this business successful.
EVERY SINGLE VENTURE that I have partaken in has made a SHIT TON of money
Listen.
There is no failure in my brain
The word failure disgusts me.
If you have failed…
You have succumbed to that failure
You’ve either spread yourself too thin OR you just gave up too early
Every new business I decide to start becomes successful 100% of the time
It is cause I force all my energy into the ONE rocketship and keep that energy focused on that vehicle WITHOUT DISTRACTIONS
Business is built under momentum
It’s ALL momentum dude
The posts you make, the emails you send, the content you film and the tasks you complete keep the business momentum running.
But it’s always the beginning that takes the most energy.
So here is my suggestion.
Take that energy that you spend every day, focus all of it on one vehicle, and push it far toward the moon.
Make sure not to lose momentum
You’ve got this man
-JP
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